When advertisers place ads on web pages, a portion of the ad revenue is shared with the site owner, the ad network, and the search engines. The ad revenue is split between the three parties in a way that is not clearly defined, but generally speaking, the site owner gets a higher share of the revenue for the ads that appear on their page.
The search engines’ share of the adsense revenue is based on how many times the ads appear on their site, while the ad network’s share is based on the number of times the ads are clicked. The adsense arbitrage marketing technique involves taking advantage of the ad revenue split by placing your ads on pages that don’t have the properties that lead to the highest proportion of ad revenue, and then selling those ads on websites or ad networks that do. The ads that are placed on these pages will be treated as a direct sale by the ad networks, and you will receive a higher share of the revenue.