News Americas, NEW YORK, NY, Sat. Oct. 23, 2021: Instagram is currently one of the most used social media communication channels for different professions, and musicians from all over the world, including Caribbean, Mexico, Brazil, etc., are among them. Moreover, Latin Americans industry experts looking for a means to create a web-based brand presence in the current times are more likely to use Instagram for their marketing needs.
With over a billion active clients, Instagram is a ready market for musicians of all genres. As a performer, you are sure to discover your ideal audience group already active on Instagram. However, the enormous number of users also implies that you likely have to compete with numerous contenders for the same target audience, especially if you aim to win the Latin America market. For example, the Brazilian IG community counts about 84 million active users. This makes discovering organic followers and consistent engagement somewhat tricky here, mainly if you are new to the platform and its workings. Creating brand recognition on Instagram requires much planning. You must get the attention of the right group of IG users if you are to build your name as a musician and monetize your art on this platform. Finding the right audience to follow and engage with you is the key to finding success for your Instagram marketing strategies. You may choose to invest your resources in purchased signals like followers and Instagram likes to speed up your brand-building exercise and get organic users to notice you on the platform. There is nothing wrong with investing in paid signals from trusted sites like Social Boss. However, buying Instagram social signals should be a minor and occasional part of your digital media promotion strategies.
What Should You Focus on Then to Make a Brand Presence as a Latin American Musician on Instagram?
Each calling has its unique USP. As an artist, your USP is top-quality music. But to get your content the exposure you desire, you must develop your Instagram page in a particular way. Here is what you must be able to do:
- Aim for a gradual and sustained increase in active real-time followers.
- Create content that lures returning visitors and creates customers out of followers.
- Foster organic social associations with other Instagram users of your niche.
- Collaborate with the right set of influencers and partners.
- Develop a strategy that will generate a high engagement rate on your profile.
- Drive visitors and followers to interact with your swipeable links, shopping labels, and CTA buttons.
- Create a strong visual branding strategy for yourself as a performer, using Latin America’s motives and visit-cards.
- Stand out over peers in your specialty while simultaneously making a name for yourself as a significant contributor to the music community.
- Adjust to changing patterns and components of Instagram so you can develop a firm follower count and have an excellent brand-building experience.
- Adapt to your audience response and create opportunities for direct deals and sales conversions.
How Might You Optimize Your IG Account for Making an Exceptional Brand as a Musician?
Think about incorporating the following tips into your Instagram marketing strategies:
Utilize a Business Account
Instagram users can have a general or business account – the two of which are freely inter-switchable. Choose a business account to advance your music with the upside of having access to certain inbuilt IG features that are specifically designed to assist professionals in their image building techniques:
- IG Business accounts have default public settings. This guarantees your content and profile have a more extensive reach and visibility than general or private pages do.
- You can utilize Instagram Insights to track:
- who sees, engages with, saves, or shares your posts;
- online behavior patterns of your current and target audience;
- current reach of individual posts as well as hashtags.
- You’ll be able to create promotions and advertisements molded to your spending plans and micro-objectives. You can set your audience target and the duration of the advertising and channel for traffic generation for these promos.
- Depending upon the terms and conditions overseeing Instagram practice in your country, you may be able to transform your IG account into a shopping window by making shoppable markers and posts.
- Employ CTA buttons on your profile that permit sales and bookings through partnering third-party sites.
- Integrate your Facebook shopping catalog with Instagram.
- Monetize IGTV content depending upon your nation’s guidelines and guidelines.
- Create Swipeable links in your Instagram Stories.
Complete and Streamline Your Instagram Profile
Your Instagram profile is an SEO-friendly space, so optimize it to raise your image as a professional musician. For this:
- Keep your contact information updated so people can get in touch with you for deals, collaborative projects, and business-related communication. Specify your work hours if you have a set schedule and provide other specifics that visitors can use to verify your account authenticity before approaching you for any business.
Have a Content Creation Strategy Ready
If you can post the right content at the right time, half your battle with Instagram algorithms for increasing visibility is won. Hence create a concrete content strategy that:
- Assess what content you should be posting as a professional on Instagram.
- How you should present your accompanying captions and hashtags to build public opinion for your art.
- Defines definite and time-bound mini-goals that make tracking your progress on Instagram easier.
- Keep a check on your expenditure and help you create posts that are within budget.
- Makes it easier for you to manage your time investment in Instagram marketing.
When you are creating content, you must set a realistic expenditure plan. Although creating a business account is free, invest in your marketing to create a strong brand image. Things that will require some amount of financial management include:
- Recording equipment;
- A good editing software;
- Paid signals like purchased engagement;
- Post or ad promotions;
- Influencer marketing;
- Other collaborative ventures.
Be sure of what you want to spend on and how much.
Experiment with Post Formats
Instagram is constantly streamlining and testing out new features. It has come a long way from being just a photo-sharing platform. It is still primarily visual, so you can now post various visual posts, including Instagram Stories, Reels, long IGTV videotapes, and live broadcasts. Besides, you can enhance each of these posts using stickers, memes, gifs, Shoppable tickets, CTA buttons links, music, filters, and several other editing features. It is a good idea to learn and use the latest updates constantly. Familiarize yourself with different ad formats and specs. Experiment to check which type of posts work best for your image-building exercise. Create content that will make your target audience stop scrolling through their home feeds when they come across your post. A great base is:
- Well presented;
- Has minimum noise interference;
- Has a story;
- Has audience appeal.
To make content that is sure to increase your follower count:
- Blend in the use of infographics, prints, and tapes to target your implicit guests and collaborators.
- Use relevant hashtags, geotags, and labels.
- Write strong SEO-friendly captions with call-to-action.
- Post consistently without compromising quality or intent.
Keep Your Posts Active
To ensure your posts don’t die down and continue to generate organic engagement long after being posted:
- Create teasers and throwback posts.
- Repost content to showcase contemporary relevance by using the. With updated captions.
- Organize events and create anticipation by posting mini announcements, sneak-peek, and teasers leading up to the main event.
- Draw attention to dead dialogues by referring to older posts and conversations.
- Use CTA that asks audiences to save and share old posts.
- Creating mentions, tags, and gratitude posts.
Use Instagram Insights to Fine-tune Your Marketing Strategy
This is a handy in-built tool available only to business account holders. Use it to gage:
- Who is your real-time audience currently? You can study the demographic in age, language, or region.
- How your posts and adverts are faring.
- Which types of posts bring the most traffic and engagement to your profile.
- Who are your active audience and what type of engagement they are prone to making,
- What is your optimal content posting time?
Use Post Promotions Strategically
If you want to gain sales and lead conversion, consider using Facebook and Instagram advertising options. You can:
- Make bulletins or promote selective posts tailored as per your intended audience, budget, and promotion time. You can provide a destination for traffic generation as well.
- Add a call-to-action end plan that brings in direct sales and brand growth for your business as a musician.
- Offer limited-time discounts on the purchase of your music or concert tickets.
- Provide early-bird benefits.
- Make teasers of upcoming work.
Network and Collaborate
Using community help to build an impression and reach mutually is a great way to make a brand presence as a musician. You can:
- Socialize and connect with other Instagram users to make your content visible to their followers and target followership.
- Use influencers to build your social proof. Work with influencers to increase brand value and credibility. When influencers present your music and business ethics favorably, you are likely to increase your follower count and conversion rates. Work with influencers who have a broad follower reach for best results.
- Pair up with fellow musicians or professionals to create great content. You can also collaborate to host IG shows, contests, live sessions and sponsor events and fundraisers. Collaborative ventures help you strengthen your professional networking and bring a larger audience to your work.
Use Auto-tools to Make Your Instagram Journey Easier
Automatic tools help you create a cost and time-saving Instagram approach. You can auto-schedule posts, develop auto-replies for mentions and appreciation posts, and even set responses for DMs and queries. Use automatic tools to keep your response rate high and to keep your posting schedule on track. When you use automated means, you increase your brand reach by being actively responsive on the platform at all times.
Humanize Your Brand
This is a critical aspect of building a brand image on Instagram. It’s a social networking platform; hence you must bring your people’s skills to the fore and present yourself with integrity and honesty. Build your music a human voice by:
- Creating behind the scenes stories and posts;
- Socially interacting with your followers and their posts;
- Answering DMs as promptly as possible;
- Always being courteous;
- Broadcasting live sessions frequently;
- Sharing information about your music, your band, and your industry.
Have a Hashtag Strategy in Place
Optimize your post content and music videos by adding relevant hashtags. Use a keyword enriched caption to provide context to your post. Both hashtags and keywords are needed to boost your visibility on Instagram Search. I remember not to overdo the use of hashtags and monitor which tags work best for you. Create your tags if need be.
Cross-promote Your Instagram Content
To find a higher audience reach, use the strategy of simultaneous posting. Encourage likes, shares, saves, and play-by-play on your posts by:
- Cross-posting your content across all your social media handles;
- Releasing the same content in different Instagram formats;
- Including your Instagram handle on your profile information on other social media websites or networking shots;
- Creating frequent updates for your followers on different platforms with an active backlink.
You can build a brand presence from scratch on Instagram no matter where you are from. While the quality of your music will always be a key determinant of your success story as a musician, the perfect digital strategy for brand building can help you embark on the right path in a timely and effective manner. Make use of the tips and secrets listed here and grow your Instagram presence with confidence becoming a world-wide popular Latin America musician.
At first, the artist nicknamed the Little Prince — a moniker that would evolve into Wizkid — struggled to be taken seriously. “Every room I went to, people didn’t even want to hear me talk because they felt I was too young,” recalls Wiz, now 31.
“He was the first sort of kid star that carried a youth fan base with him,” says Balogun, who is Nigerian American. “He felt like a forebearer of a new era.”
As Balogun explains, when he and Wiz were growing up, Nigeria’s established stars, like Fela Kuti and King Sunny Adé, “were grown men in their 40s and 50s.” Prior to his death at age 58, Kuti created the blueprint for Afrobeat, which gained a global following because of his percussion-heavy fusion of funk, jazz, fuji and highlife with unabashedly political lyrics. Its 21st-century polyrhythmic offshoot, Afrobeats, is rooted in popular West African music but incorporates influences from outside the continent (U.K. grime, Jamaican dancehall, U.S. hip-hop) along with heartfelt lyrical content that resembles R&B’s.
Wizkid’s rise was concurrent with that of Afrobeats, though he took it in a more hip-hop-infused direction. He had sharply honed freestyling skills and rapped about taking out girls, wearing designer clothes and hustling out of the hood. His 2014 track “Ojuelegba” — named for an area of Surulere — told the story of his grind and his loved ones’ prayers throughout his slow-burn career, and offered a glimmer of hope to the young Nigerians who worried they would never make it out of their own environments. It ruled airwaves across Africa, landing at No. 1 on Capital Xtra’s Afrobeats chart in February 2015.
“It tells an incredible story that a lot of people in Africa can relate to,” says Pollock of the song, which Wiz calls the “African national anthem.” “Wizkid gives people in Africa hope. There are kids that have grown up with nothing, but then they see, ‘Oh, Wiz had a very similar journey, and look at him now.’ Songs like ‘Ojuelegba,’ where people can lyrically relate to it because they’re physically living it, gives people hope in their heart, like, ‘F–k, this can actually happen for me.’ ”
It broke out beyond Lagos when Wiz’s comrade from across the pond, U.K. grime artist Skepta, played it for Drake, who was so “in the moment” when he heard it, he said at the time, that he decided to hop on the record. In July 2015, the official “Ojuelegba” remix premiered on Drake’s OVO Sound Radio, where the rapper continued to feature Wiz’s songs as well as their future collaborations and still-unreleased loosies. After the success of “One Dance,” Wiz was ready to take on the world: He joined Chris Brown on tour in Europe, headlined the One Africa Music Fest at Brooklyn’s Barclays Center and by 2017 had signed a multialbum deal with RCA and Sony Music International.
The Global Music Publishing Market Report provides comprehensive research including accurate estimates for the market growth rate for the period 2021-2027. The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that may alter the market dynamics of the industry. It provides an in-depth analysis of market segments including analysis of types, applications, and competitors. The report also includes a detailed study of the leading players to provide insights into the business strategies adopted by various players to stay competitive in a highly competitive environment.
This research report thoroughly evaluates the COVID-19 pandemic and its impact on the current market and evaluates the possible outcomes of the market during the forecast period 2021-2027.
Get Sample PDF Copy of Report: https://www.worldwidemarketreports.com/sample/598510
Major Key Players in Global Music Publishing Market: Sony Music Publishing LLC, Universal Music Publishing Group, Warner Music, Fox Music Publishing, Super Cassettes Industries Private Ltd, Kobalt Music Group, Broadcast Music, Disney Music, Avatar Publishing, MPL Communications
Major-Type, Independent-Type, Administrator-Type
Commercial, Commonweal, Others
The report offers an in-depth assessment of the growth and other aspects of the Music Publishing market in important countries (regions), including:
North America (USA, Canada, and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia Pacific (China, Japan, Korea, India, Southeast Asia and Australia)
South America (Brazil, Argentina, Colombia)
Middle East & Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
The information contained in this report is based on primary and secondary research methodologies.
Key research methodologies include interactions with service providers, suppliers, and industry experts. Secondary research methodology involves a careful search of relevant publications such as company annual reports, financial reports, and proprietary databases.
For Discount Request: https://www.worldwidemarketreports.com/discount/598510
Music Publishing Impact of the market report:
– Comprehensive assessment of all opportunities and risks in the Music Publishing market.
– Music Publishing Marketing recent innovations and major events.
– Detailed study of business strategies for growth of the Music Publishing market-leading players.
– Conclusive study about the growth plot of Music Publishing market for forthcoming years.
– Music Publishing Markets – In-depth understanding of specific drivers, constraints, and major micro markets.
– Favorable impression inside vital technological and market latest trends striking the Music Publishing market.
What market factors are accounted for in the report?
-Key Strategic Developments: This study also includes key strategic developments of the market, including R&D, new product launches, M&A, contracts, collaborations, partnerships, joint ventures, and regional growth of key competitors operating in the global marketplace. regional scale.
-Key Market Features: The report evaluated key market features, including revenue, price, capacity, capacity utilization rate, gross, production, production rate, consumption, import/export, supply/demand, cost, market share, CAGR, and gross margin. . Additionally, the study offers a comprehensive study of key market dynamics and latest trends along with relevant market segments and sub-segments.
-Analytical Tools: The Global Music Publishing Market report includes the accurately studied and assessed data of the key industry players and their scope in the market by means of a number of analytical tools. Analytical tools such as Porter’s five forces analysis, SWOT analysis, feasibility study, and return on investment analysis have been used to analyze the growth of the key players operating in the market.
The research includes historical data from 2016 to 2021 and forecasts until 2027, making the report a document with clear access to industry executives, marketing, sales, product managers, consultants, analysts and key industry data. It will be a valuable resource for others looking for in . Tables and graphs are presented.
Get more information about this report at https://www.worldwidemarketreports.com/quiry/598510
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Marketers and SEO professionals alike watch for Google search engine updates with a mix of anticipation and dread. Google announced its latest search engine update in May, when it introduced Multitask Uniform Model (MUM) update. MUM is a multimodal algorithm designed to provide answers to complex queries by concurrently assessing information across multi-language text, images, video and audio. In September, Google followed its earlier MUM announcement at Search On, with further previews of how MUM could innovate how people search for information.
Google MUM and a Brief Explanation of Multimodal Search
Since its launch in 1997, Google has consistently dominated the search engine market. Over the years, Google has made thousands of changes to its search, culminating with the current algorithm, BERT. BERT enhanced voice search and added features that reorganized how information was presented on the SERP. With MUM, Google introduced a unique machine learning model to account for more complex queries and the ways information is deployed online.
A brief explanation about the significance of the multimodal model: Multimodal is a composite machine learning technique which compares and combines information from multiple sources to form a single response. The “modal” in multimodal refers to the aggregation of data within media, such as visual data from images and video, language data from text documents, and audio data from music and sound recordings. Modalities are incorporated into the training dataset for machine learning models. Multimodal sentiment analysis, for example, can inspect various combinations of text, audio and visual data to assess the sentiment towards an event or occurrence. With MUM, Google is treating media as modalities to improve the user experience with its search.
The choice of multimodal models fits Google because of the increased number of non-text based sources, such as video in the form of livestreams or similar, and audio files, as in the case of podcasts. To develop MUM, Google trained the algorithm “across 75 different languages and many different tasks at once” to refine its comprehension of information and digital details. MUM also considers knowledge across languages, comparing a query to sources that aren’t written in the user’s native language to bring better information accuracy. As a result Google claims MUM is 1,000 times more powerful than BERT.
Related Article: What You Need to Know About Google BERT and the Top Stories Carousel
What MUM Means to SEO Strategy, Google … and You
MUM complements a broader trend in the use of multiple forms of media as a communication method online. Marketers are increasingly deploying a variety of media to communicate with customers. Through MUM, Google will revitalize how it connects people to information on any given brand — potentially repositioning search as a competitor to the social media platforms, which people often use to engage brands.
For marketers, the addition of MUM to search will call for further refinement of content marketing strategies, ensuring correct labelling of audio and video files, and creative thinking about how to coordinate content across platforms that appear in search results.
For Google, MUM means upgrading the match of media from different platforms that appear in search results. Over the last few years I have reported about how posts from Pinterest and YouTube can be part of SEO query considerations. MUM is an evolution of that tactic, so marketers should be savvier about how their white papers, podcasts, memes and posts are deployed.
MUM also gives Google an opportunity to address some public concerns on machine learning bias. With its significant technological investment, Google sounds hopeful that MUM’s enhanced modeling across media can minimize bias in search results.
Related Article: 4 Reasons Why Explainable AI Is the Future of AI
What’s Next for MUM
Google will continue to invest in MUM as it launches a variety of updates across the products that rely on search, such as Search Console and Google Analytics 360. The first notable application of MUM will be with Google Lens, an image recognition application offered in Android phones. Marketers will see other “MUM-powered features and improvements” soon. In the meantime, Google will continue to test and refine MUM to address a number of concerns, including applying its latest research on how to reduce the carbon footprint of expansive machine learning training systems. Most industry experts see MUM as the successor to BERT.
Marketers should recognize that their search and content strategies need robust and cohesive identification when launched online. The ability to link images, video, and supporting documentation will be more critical to capture the attention of MUM and of prospective customers as a result.
Pierre DeBois is the founder of Zimana, a small business digital analytics consultancy. He reviews data from web analytics and social media dashboard solutions, then provides recommendations and web development action that improves marketing strategy and business profitability.
Bottega Veneta Creative Director Daniel Lee first visited Detroit six years ago. Since then, captivated by the city’s technical and creative innovations like its techno history, the North England-born fashion designer has wanted to partner creatively with Detroiters. That desire has finally came to fruition.
After years of envisioning what collaboration in the city could look like, Lee brought Detroit’s Michigan Theatre to life last night when he presented the Italian luxury fashion brand’s Salon 03 show in the historic space. Set against the backdrop of the grand venue — which, before being converted into a three-level parking garage in the ’70s, was once home to a vibrant theater — models clad in the brand’s spring/summer 2022 collection walked the brightly lit runway as a soundtrack by Detroit native and eclectic musician Moodymann filled the space.
The event attracted a number of high-profile attendees, including singers Mary J. Blige and Kehlani, actresses Debi Mazar and Sasha Blane, model Slick Woods, and rappers Lil’ Kim, Burna Boy, and Slowthai. Lourdes Leon, daughter of Michigan native Madonna, walked in the show.
Detroit Pistons, including newcomer Cade Cunningham, and Zelooperz, a member of the Danny Brown-led Bruiser Brigade rap collective, were also in attendance. As were local creatives Aki Choklat, chair of Fashion Accessories Design at College for Creative Studies and one of our Hour Detroit’s 2019 Best Dressed metro Detroiters; Rick and Yolanda Williams, the couple behind skincare company Cream Blends and brand development agency Distinct Life, photographer Bre’ann White, singer-songwriter-actor Supercoolwicked, and musician Sterling Toles.
Featuring looks for both men and women, the 55-piece ready-to-wear collection included denim-on-denim outfits, shimmery dresses, tennis-inspired attire, voluminous pants, and oversized parkas woven with metallic yarns. A color palette of white, black, purple, gold, orange, and navy was seen throughout the show. And of course, Bottega Veneta’s green — a bold color that transcends seasons — was also present in various shades of intensity.
Looks were accessorized with shoes that included knit trainers, sling-back pointy pumps, lug sole boots, and a new triangular sandal. The brand presented a bag collection that reimagined classic Bottega Veneta silhouettes with mechanical-inspired metal pieces, and it also showed its signature hoop earrings.
According to Bottega Veneta, the collection was created in the spirit of individualism, industry, and revolution. An innovative and sustainable approach led the design process as the brand’s team used metal thread to shape garments, design details like bio-based rubber beads and shells, and fabrics like recycled nylon and certified organic cottons.
Following the presentation, guests made their way to the lower level of the Michigan Theatre to enjoy drinks and a music and light installation by Detroit techno legend Carl Craig called “Runway.” The experience was inspired by the Michigan Theatre’s history and the techno community’s tradition of reclaiming spaces. An after-party, featuring a DJ set by Moodymann, was held later in the evening at the Magic Stick.
News broke in July that Bottega Veneta would show its spring/summer 2022 presentation in the Motor City. The brand — which in recent years has ditched the traditional fashion week calendar and marketing strategies for more experimental, exclusive traveling presentations — showed Salon 01 in London last October and Salon 02 in Berlin. Attendees were not allowed to take photos at the show or discuss it publicly as the brand kept details of each event under wraps for months. Expectations were that the Detroit show would follow suit.
However, at the Michigan Theatre, guests were welcome to capture images and videos to share on social media. Bottega Veneta also streamed the event online (see below) and broadcast it live in Times Square in New York City.
While the show has wrapped, the brand isn’t through with Detroit yet. Bottega Veneta has launched a pop-up in Corktown called Bottega Firehouse. The retail space, located in the former Engine Co. #8 Firehouse at 1201 Bagley St., was developed with local designers, artists, musicians, and influencers.
Open through Jan. 16, the pop-up includes a record store by Underground Music Academy, a Detroit-based hub dedicated to electronic music education and mentorship; a reading room by Black Art Library founder Asmaa Walton, works by Chris Schanck, an industrial designer based out of Hamtramck, and Aratani Fay, a collaborative design studio in Pontiac; textiles by Substudio, an experimental practice that builds immersive sensory environments; ceramics by the Hamtramck Ceramck artist collective, and printed matter curated by Ruben Cardenas, founder of Siren Hotel-based bookstore [email protected]
Bottega Veneta’s Salon 03 show and pop-up come on the heels of other exciting fashion news and events in and around the city. This year alone, Gucci has teamed up with Detroit Vs Everybody and national retailers — like Louis Vuitton and Hermès — have opened new stores in the metro area. In late September, Detroit-based fashion brand Deviate showed its spring/summer collection at Recycle Here! And, on Oct. 21, Maison Black, the new online retail destination for Black designers founded by Tori Nichel, a Michigan native now based in New York, hosted a runway show with designers Kevan Hall, A.Potts, Sharryl Cross, and more at the Ford Piquette Avenue Plant.
“Detroit offers national brands an opportunity to do something nontraditional and fresh,” Deviate co-founder Cassidy Tucker recently told Hour Detroit’s Rachael Thomas. Bottega Veneta is the latest to take notice — and we don’t think it’ll be the last.
For more information, visit bottegaveneta.com.
Respect My Region (RMR) COO Joey Brabo will be presenting tips for finding success on TikTok as a CBD or Delta-8 business at the USA CBD Expo in Chicago.
— Joey Brabo, COO of Respect My Region
CHICAGO, ILLINOIS, UNITED STATES, October 22, 2021 /EINPresswire.com/ — Respect My Region (RMR) COO and co-owner Joey Brabo will be presenting specific tips for finding success on TikTok as a CBD or Delta-8 business at the USA CBD Expo in Chicago. He will be sharing his expertise from 12:15-12:30 p.m. at the largest CBD and hemp event in the nation.
Brabo first exploded onto the cannabis scene in 2017 when a viral video featuring the dispensary he worked at was posted on Buzzfeed’s BringMe social media page. The video showed Brabo more than three different times and garnered approximately 25 million views.
He had already been building his skills with Respect My Region (RMR) since 2011. RMR is a music, cannabis, and media company that specializes in marketing music and legal cannabis products. Throughout 2020 and 2021, Respect My Region has been executing a variety of TikTok strategies that already proved to work for other publications, brands, influencers, and celebrities.
“TikTok is crucial for CBD and Delta-8 businesses, but these industries are facing unique struggles when it comes to marketing. I’m excited to share the secret sauce that has helped propel Respect My Region forward,” said Brabo.
In 2018 and 2019, Brabo and RMR published three viral videos on Facebook, each one acquiring 275,000+, 1,000,000+, and 5,000,000+ views through the Respect My Region business page. One of the videos specifically was reposted by the likes of P. Diddy, Post Malone, and former President Trump Advisor, Roger Stone. This particular piece of content has acquired more than six billion views collectively across numerous social media platforms.
“As of today, we’re about 18 months into a strategy where we identify content that is currently in the act of going viral, and then we immediately engage within that ecosystem of creators and consumers. Over the last six months, we’ve made significant efforts in physically participating with trends by having an actor or actress, or myself, execute certain scenes. I pretty much attempt to be funny when it comes to my efforts,” Brabo shared.
Their team now crafts a strategy that leverages TikTok in a way that maximizes SEO and potential repost value across Instagram, Facebook, and Youtube. The content the RMR team plans out for their CBD and Delta-8 clients often infuse local businesses, lifestyle shots, and recognizable local areas that can be deployed to other social networks for optimal searchability.
For more information about CBD, Delta-8, or cannabis marketing, reach out directly to Mitch Pfeifer or Joey Brabo by email at [email protected]
To receive 50% off tickets for the USA CBD Expo, use the code SPEAK50 or use the following link: https://events.american-tradeshow.com/usacbdexpochicago/596569?code=SPEAK50
About Respect My Region
Since 2011, Respect My Region (RMR) has provided a community-centric platform that connects real people to local culture. In Q3 of 2021, RMR has increased monthly revenue along with their Facebook, TikTok, and Instagram likes, followers, and overall engagement across social media. RMR is currently servicing music and cannabis markets in the United States and Canada. RMR offers custom content creation, marketing and management services, targeted advertising, influencer campaigns, event promotion, content distribution, and public relations services.
Public Relations @ Respect My Region
Email: [email protected]
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Are you a promising artist looking to increase your fan base to get your music heard? You have the right talent to engage your core audience, but perhaps you have difficulty in formulating an effective marketing strategy to get new ears on your music. In such cases, the best choice is to seek out marketing professional guidance.
Among the numerous marketing companies, DVERSE Media is one name that has grabbed attention among budding artists worldwide. Benny Pough, the founder of DVERSE Media, has a 30 year track record of putting soon-to-be superstars on the map. Boasting an incredible resume as an executive with the top companies in the music business -including Epic Records, Universal Music, Sony Music, Urban One, MCA Records, and Roc Nation Music. More specifically, Pough has been responsible for delivering top radio hits in the field of marketing and promotions for superstars such as Kanye West, Jay Z, Rihanna, Travis Scott, DJ Khaled, Future, and 21 Savage. He’s recognized nationally and internationally because of his innovative marketing and promotional strategies to garner massive attention in the music business. Because of his meteoric rise, Pough started a full service global music distribution and publishing company called DVERSE Media which is respected globally for providing top tier services for artists looking to pursue superstardom. The intriguing background of the company and that of its CEO, Benny Pough, is a story with years of dedication and passion. In this exclusive interview, I am ecstatic to share this exclusive interview with you.
What is your business and what are you doing? Tell us your story and how you’ve started, what made you choose this path.
“My business is media in all its forms, which has allowed me the opportunity to explore all sides of my creativity. I’m adding author to my newest media endeavor, with my first book, ON IMPACT: Life, Leadership & Betting on Yourself, scheduled for release in 2022. I chose the media industry because it allows me to help others who are finding it difficult to know what next steps they need to take to push their dreams forward and their lives into a new direction. I am also in the real estate business. I committed to having two Plan As and worked until I turned one investment property into more than 100 units. Having this second and equally important business in tandem with my work in media has allowed me to take risks and helped me thrive in the media industry, including being part of the rise of some of the most successful artists in the world. In addition, I stepped into the tech space in 2020, co-founding Kandiid, a social media app which provides socialization and monetization opportunities for individuals to monetize the content about which they are passionate.”
What makes you stand out within your industry? Why are you unique?
“Authenticity. I am always going to be me so people know what to expect from me. I am committed to all my endeavors which gives everyone the confidence to rely on me and my unwavering commitment no matter how challenging the undertaking.”
How did you make a name for yourself or your company in your industry, especially in the early days?
“Hard work, dedication, and commitment. I’ve always pressed above and beyond, gone the extra mile, and fully believed in the opportunities of the talent. It’s really the only way to make a name for yourself and keep that name and reputation over the years. Consistency, through hard work, and being true to yourself and your values will ensure your reputation stays intact over time.”
What were the biggest challenges you have faced and how did you overcome them? What keeps you running when times get tough?
“I almost lost it all: my career, my family, my goals, and my life, in a situation I couldn’t control. It made me see the value in managing my time, organizing my life and finances, and reaffirming my faith and my belief in God. I tap into my faith reserve whenever I encounter circumstances that feel out of my control. Faith has saved my life before and continues to guide my steps today.”
What piece of advice do you wish someone had given you at the start of your career?
“Success is measured not by how much you earn but how much you can commit to the process and your ability to persevere. It’s also about how much you give and share with others. Commitment, perseverance, generosity, and sharing make it possible to push through the difficult experiences, not money.”
Where do you see yourself and your product in a couple of years? What are some of your dreams and aspirations?
“I want to be an outlier as an indie label. I want to have global superstars on the roster. I want to have a best-selling book, travel the world, and talk about ON IMPACT.”
For more information on Benny Pough’s story or DVERSE Media you can reach out via instagram @BennyPough.
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