Aldi supermarket has withdrawn a ‘Specialbuys’ item after a Welsh toy firm accused the company of ripping off their product.
Now, however, the company have been subject to online harassment calling them “pr*cks” and “stroppy”.
Triclimb is a collaboration between Porthmadog based ethical toy firm Babipur and Rainbow Box.
The copyright infringement, as reported by NorthWalesLive, is in regards to its best selling product: the Triclimb Pikler Triangle.
Read more: All the latest news in Porthmadog
Earlier in the week, Aldi released details of their new ‘Specialbuys’ range, set to release on September 23. Hwoever, the range featured wooden ‘Tri-Climb’ frames.
The North Wales toy company were reportedly “devastated” when they saw the design, which they said had copied the product and name.
Aldi later withdrew the item, however it seems the damage has been done.
Speaking prior to the u-Aldi’s product withdrawal, Peter Barton, from Triclimb and Babipur, said: “We’ve worked so hard on the design and branding of Triclimb and to have it stolen in such a cynical way by such a big name could really damage our business and reputation.
“We have instructed a solicitor but how far we’ll be able to get against Aldi we just don’t know.”
Triclimb have since taken to their social media to share the online harassment they have received, since challenging the supermarket giant.
The company reports receiving messages such as: “Triclimb you pr**ks”
“You stroppy little huns”
“I hope no-one buys from you again”
In response to these, a spokesperson for the company wrote: “This morning we’ve woken up to a small number of very hurtful comments about the Aldi situation. These are some of the worst examples but there are more.
“We don’t claim to have ownership of the indoor climbing triangle. However we do claim ownership over our trademarked name and original design aspects which are protected by law. If Aldi were to re-release another indoor climbing triangle within the law then we would not have an issue, in fact we would welcome it.
“We’re a small team here at Triclimb and we proudly support a small British factory and their craftspeople in Bridgend whose main source of work is making Triclimbs. As much as we try to shake off the vitriolic comments they do hurt and some are potentially damaging to our business.”
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