Earlier this week, Tumblr released its annual Year in Review package, which showcases what its users have been discussing and searching for over on Tumblr the past year, and if you’ve been indulging in comfort and nostalgia, it turns out that you weren’t alone.
In a year when several of 2020’s major blockbusters—including Black Widow and Wonder Woman 1984—were sidelined because of the COVID-19 pandemic and others went to streaming, many Tumblr users largely looked toward older movies and franchises alongside the films that were released prior to the pandemic. That’s reflected in the list of top films, which includes everything from The Rise of Skywalker and Birds of Prey to Lord of the Rings and Twilight. Star Wars, in particular, had a stellar year on Tumblr, at least from a numbers standpoint.
Because Tumblr strips its data of user sentiment, it doesn’t know exactly how much of the posts and searches surrounding TROS or Reylo (which was the only heterosexual ship out of Tumblr’s top 10 ships) were positive or negative. But its stronghold over Tumblr’s Year in Review scope—which spans from Oct. 21, 2019, to Oct. 20, 2020—early on isn’t too surprising: Despite its 2019 debut, people couldn’t stop talking about Star Wars.
“Star Wars is one of those things where it’s such a massive property that it touches everything,” Amanda Brennan, Tumblr’s trend expert, told the Daily Dot. “Whether or not you’re in the fandom or tangential to the fandom, you’re probably going to be talking about it, to see what’s going on in the conversation. Searches count as well, so people are searching for it, and I feel like Reylo is one of those things that even if you don’t watch Star Wars, you probably have an opinion on it because it’s so polarizing.”
But much more of Tumblr’s Year in Review speaks to the current moment. Much of Tumblr’s lists were dominated by escapism and meaningful ways to connect. Brennan noted that while for most years, the most dominant thing on Tumblr was a show or movie, this year’s top entry in Animal Crossing was supreme because it “gave us this way to connect in a world when couldn’t really connect physically.”
You also have the reappearance of older properties emerging as top trends. Titles such as Animal Crossing and Lord of the Rings both tie into the now-popular cottagecore aesthetic. But with Tumblr’s younger audience (48% of Tumblr users are part of Gen Z), quarantine gave them a chance to explore something they might’ve missed when it aired, like Avatar: The Last Airbender, which was one of the most popular things on Tumblr in the past year after the show became available to stream on Netflix.
It also gave people the opportunity to reevaluate media they might’ve once written off or are now starting to embrace. Twilight is chief among them—and not just because of the publication of Midnight Sun in August; Tumblr noticed a spike in discussion around Twilight as early as March. And it’s not just from people making fun of Twilight.
“Something that’s a throughline of this year is rejecting cringe culture and being like, ‘screw it, I like Twilight and…I don’t care what people think, this is my comfort movie. I need my emotional support sparkly vampire,’” Brennan explained. “And I think that as we all were all forced to be at home with ourselves and to really start thinking through, ‘Oh, what are my values? Who am I at my core? You know what? If it’s Twilight, it’s Twilight and this is something that makes me happy.’”
For some people, comfort can come from what we already know. While some people like to turn toward escapism to find comfort in the uncertainty of the world, others lean more on existing dystopian stories; at certain points this year, it wasn’t hard to find sentiment online that we were living in a young adult dystopian novel. For example, Divergent, which came out in 2011, was one of Tumblr’s top books in 2020, and Suzanne Collins’ Hunger Games prequel wasn’t far behind.
As it turns out, there’s some comfort in revisiting a story where you already know the ending.
“Right now, we’re in a world where a major news event happens every two hours; it feels overwhelming,” Brennan explained. “We’ve seen so many posts being like, ‘Can we get out of this unprecedented time now, or this moment of history?’ And going back to these dystopian stories, you know what happens, there’s an ending, characters get through it.”
But as Brennan put it, there’s really a throughline how we choose to escape with our exploration of fantastical stories.
“And it’s the same thing with fantasy,” she added. “[The characters are] going through all of this weird stuff and they make it through mostly safely. So to have that kind of story where you can kind of escape the world a little bit but it’s still similar and you don’t feel as alone in this time where you can feel really isolated.”
More essential culture reads
*First Published: Dec 9, 2020, 10:20 am CST
Michelle Jaworski is a staff writer and TV/film critic at the Daily Dot. She covers entertainment, geek culture, and pop culture and has covered everything from the Sundance Film Festival, NYFF, and Tribeca to New York Comic Con and Con of Thrones. She is based in Brooklyn.
- To add links to your Tumblr bio, you’ll need to use a simple HTML code.
- Tumblr doesn’t give you any sort of built-in way to add links yourself, so you’ll have to copy and paste the code in manually.
- Adding links to your Tumblr bio is a great way to give visitors access to your other social media accounts, selected works, information page, and more.
- Visit Business Insider’s Tech Reference library for more stories.
Tumblr is a popular blogging site that lets you share photos, text posts, videos and music with your friends and followers. It’s a great place for artists, writers, and other people who want to share their work with others.
But if you want visitors to have access to your other social media accounts or content off the site, you can include a link in your blog’s bio.
Tumblr doesn’t tell you how to add links when you edit your bio, so it’s not obvious that you even can. But it’s surprisingly simple, as long as you know how to copy and paste.
How to add links to your Tumblr bio
Including a clickable URL requires some basic coding. To edit your account, you’ll want to start at your feed, or Dashboard.
1. Open Tumblr in a web browser and log in, and then head to your dashboard.
2. Click the icon in the top-right that looks like a person’s head and shoulders.
3. Under the blog that you want to edit, click “Edit appearance.” If the blog you want doesn’t have any options underneath, hover your mouse over its name and click the head-and-shoulders icon that appears next to it.
4. On the “Blog Options” page that opens, click “Edit theme.”
5. In the left sidebar, click the text underneath “Description.” This is your blog’s current bio.
6. Now it’s time to add your link. Copy and paste this code into the description box, in the place where you want your link to be:
7. Insert your link in place of “URL” and what you want the text to be in place of “TITLE.” Remember to delete the quotation marks.
8. Hit “Save” at the top of the sidebar, and then “Exit.”
Your link should now be active in your Tumblr bio.
- The best way to find someone on Tumblr is to search for their blog on the mobile app.
- Tumblr, once one of the most popular social media platforms, is not the easiest place to find people you know.
- Because the site doesn’t require names or any meaningful identifying markers for users or blogs, if you don’t know a person’s URL or blog title, they may be difficult to find.
- Tumblr’s desktop site used to have a feature that allowed you to import contacts from your email account, but that feature no longer exists.
- Visit Business Insider’s Tech Reference library for more stories.
Tumblr was once one of the most widely used social media platforms out there, and for several years it was the place where internet culture happened. Memes were minted there, social media celebrities rose and fell, and people created blogging networks around fandoms, aesthetics, humor, and more.
While it has since fallen out of popular use, Tumblr is still active. It is also one of the few places left on the internet that’s not overrun with targeted ads and personal promotion.
One of the largest factors that sets Tumblr apart from other social media sites is that it is not expected, or even standard, to put your name on your blog. Some people add first names in their bios, but it is rare for a Tumblr user to share their first and last name on their blog — and even if they did, there is no search field for it on the site.
There used to be a feature where you could import your email contacts into the desktop site to find other users you know, but that feature has since been removed.
Additionally, while it is possible to find people and blogs on the desktop version of Tumblr, it’s not always easy — user complaints about disorganization on the site are not unfounded.
Searching a term or word on Tumblr’s desktop site is a simple one-step process using the search bar at the top of the site, but if you don’t know exactly what you’re looking for, or if it’s not a popular blog or topic, you may have to scroll through a lot of other blogs before you find it.
So, if you’re really determined to find someone on Tumblr, you’re better off using the mobile app and knowing their username or blog title.
How to find someone on Tumblr
1. Open the Tumblr app on your mobile device.
2. Tap the magnifying glass in the bottom toolbar to go to the Search tab.
3. Tap the box that says “Search Tumblr” at the top and type your desired search term. This term can be as specific as the person’s blog URL or title, or as vague as a simple subject. You can also search for an email address — if that email address is the same one they used to create their account.
4. Tumblr will show you a list of popular blogs, but will also give you the option to do a wider search, or go directly to the specific blog.
- If you see the blog you’re looking for in the suggested search, simply tap the title to go there.
- If you’re sure you have the URL correct, and it still doesn’t appear, tap the option that says “Go to [blog name]” to go directly there.
- If you’re not certain you have the name correct, and you don’t see the blog on the list — or if you just want to browse more — tap the option at the top of the search, directly underneath the text box.
5. After you hit the search button, scroll left on the menu bar at the top of the screen, under the search box, and select “Tumblrs.” Scroll through this list until you find the blog you wanted.
Tumblr Launches LOUDR, New Advocacy Group Supporting Marginalized Voices, with 10 Percent Donation of Top Ad Inventory
NEW YORK, Dec. 1, 2020 /PRNewswire/ — Tumblr — the social platform for Gen Z creators, curators and fans — this Giving Tuesday launches LOUDR, a new program which pledges 10 percent of its top advertising unit to amplify the voices of advocacy-focused nonprofit organizations. With a focus on Black, indigenous and people of color, LGBTQ+ communities, and mental health advocacy groups, the initiative launched with two prominent nonprofits: Black Lives Matter Global Network Foundation and the National Alliance for Media Literacy Education (NAMLE).
Activism has always been Tumblr’s core. As the home of youth internet culture, the platform for years has connected its users to their passions, interests, and, most importantly, meaningful social causes. This dedication to activism has only strengthened over recent years as Gen Z has taken the lead in creating meaningful social change; nearly half (48%) of Tumblr’s active users are Gen Z. From March for our Lives to Black Lives Matter, Tumblr has taken every opportunity to educate and empower its young community to activate their voices through the platform. Through LOUDR, Tumblr is doubling down on its commitment to empower its communities’ activism and fight on their behalf by directly supporting these organizations and charities.
“Tumblr’s earliest users have always been at the forefront of amplifying marginalized communities, and this passion for advocacy has only grown more powerful on Tumblr as Gen Z has emerged as a major force of activism around the world,” said Victoria McCullough, Head of Social Impact and Policy at Tumblr. “Just as the communities on Tumblr have celebrated diversity and inclusion, and have educated and empowered underrepresented voices, we feel that Tumblr must also lead by example in supporting and amplifying the critical perspectives of these communities.”
Selected partners will have their ad placed on one of Tumblr’s most viewed advertising components, the Tumblr Sponsored Day, which millions of Tumblr users will see at the top of their dashboards. For organizations that don’t have the means to develop creative, Tumblr will tap its community of Creatrs to create bespoke creative art for the ads.
Through LOUDR, Tumblr will seek to not only amplify the voices of established organizations, but also emerging nonprofits that critically need exposure and connection to Tumblr’s advocacy-minded audience. Earlier stage nonprofits are especially encouraged to apply for participation in this initiative.
Organizations looking to partner with Tumblr and participate in LOUDR can email: [email protected].
Tumblr is a defining global social media platform for Gen Z creators, curators and fans, and is the pulse of the internet and an igniter for what’s trending for millions young people around the world. Part microblogging platform, part social network, Tumblr is a vibrant, global community at the epicenter of digital culture. Tumblr is a subsidiary of Automattic, the founders of WordPress, WooCommerce and many other tools that power the internet today. Follow Tumblr on Instagram, Twitter and YouTube.
By Foo Yun Chee
BRUSSELS (Reuters) – Twitter and three other U.S. tech companies have urged the EU to take a flexible approach towards harmful and illegal online content instead of blanket rules requiring takedown, saying this would preserve an open internet.
U.S. internet media group IAC/InterActiveCorp-owned online video platform Vimeo, nonprofit browser maker Mozilla and Automattic, owner of online publishing tool WordPress.com, made the call a week before EU tech chief Margrethe Vestager is due to present her draft rules.
Known as the Digital Services Act, the rules aim to get bigger companies to take more responsibility for removing illegal and harmful content as soon as they have been notified.
In a joint open letter published on Wednesday, Twitter and the other companies said the solution should be broader than just removing content. Blunt content removal obligations could have a negative impact on freedom of expression, they said.
“…By limiting policy options to a solely stay up-come down binary, we forgo promising alternatives that could better address the spread and impact of problematic content while safeguarding rights and the potential for smaller companies to compete,” they said.
The companies said a better tactic would be to limit the number of people who encounter harmful content.
“This can be achieved by placing a technological emphasis on visibility over prevalence, supporting measures towards algorithmic transparency and control, setting limits to the discoverability of harmful content, further exploring community moderation, and providing meaningful user choice,” they said.
The companies said new EU rules should also take into account the rise of decentralised hosting of content and data.
Following the announcement of the draft rules on Dec. 15, the European Commission will have to thrash out a final legislative draft with EU countries and European Parliament, in a process likely to take months and even years.
(Reporting by Foo Yun Chee; Editing by Cynthia Osterman)
Tumblr’s annual Year in Review is a great way to see what folks were talking about and obsessing over on the blogging platform that remains a fandom stronghold. The ships and shows that got the most tags and traffic tell us a lot about what fandom is into, and what users of Tumblr really cared about this year.
And there’s no one that knows what’s trending on Tumblr and why better than Amanda Brennan, Tumblr’s resident meme librarian, who creates the Year in Review and all the accompanying posts. Amanda took the time to chat with the Mary Sue about what Tumblr users loved this year, what they ignored, and what to do when you’re reviewing a year most of us would like to forget ASAP.
First off, whether you’re looking at the Top Ships, Top Animated Shows, Top TV Characters, or just the top 20 THINGS overall on Tumblr, there was one show that made a huge showing on all of them—which is weird and impressive considering said show ended over ten years ago? Yes, Avatar: The Last Airbender was huge on Tumblr across the board. It’s thanks to what Brennan called “The Netflix effect,” which hit when Avatar debuted on the streaming service mid-pandemic.
“I think it’s both a combo of people going back to watch it for the nostalgia factor and then people who are new to the series who are like seeing the gifs and stuff on Tumblr being like, Oh my God, I need to watch it,” Brennan explained. A lot of that enthusiasm comes from the age group that’s most active on Tumblr, who either grew up with Avatar or are discovering it anew. “Tumblr is 48% gen Z. And I’m sure that there’s both a mix of those kids who are like, Oh, you know, my older friends or older siblings watched it before.
And the most popular character from Avatar on Tumblr is, of course, the villain-redeemed-into-a-hero, Prince Zuko. In fact, Zuko was the only character who made it into the overall top 20 of all things on Tumblr, which his voice actor, Dante Basco, was extremely grateful for and thanks fans for on his Tumblr!
Avatar is one of those shows that is “kind of evergreen” according to Brennan, and is also familiar. And Brennan noted how Zuko fits into the kind of bad boy that Tumblr loves (join the club with Loki and Kylo Ren). But the number one show on Tumblr’s live-action television list might not be familiar to those of us who aren’t deeply online or fans of Belgian teen programming. Yes, the Belgian show WTFock topped the list, and I had to ask Brennan to explain it to me. “It is the Belgian version of Skam. So again, that kind of ties back into the character-driven fandoms on Tumblr people who love Skam.”
The series is apparently pretty queer and brings fans in with a meta, expanded universe where fans can see characters on social media and experience the story outside the show. “In between the episodes you get like all of the social interaction. So like you can follow the characters on social and you feel like they become your friends.” And of course, the series has queer representation, which Tumblr loves. Which brings us to the topic of shipping.
First off, the number one ship of the year was the only m/f ship in the top ten: Reylo. I know, you’re sharpening your knives, but there is a caveat here. Tumblr’s analytics don’t distinguish between pro and anti-ship posts. “It is purely measuring volume. It’s not taking sentiment into it,” Brennan shared when it comes to her statistics and trends. So all those posts tagging Reylo as a trigger or trashing it also add to its ranking.
But there are all sorts of weird things on the top 100 ships too! For the first time, there’s a crackship on the list! Yes, Maribat, the pairing of Marinette DuPain-Chang from Miraculous Ladybug and Damien Wayne from the Batman comics ranked 36 in the ship’s tags, ahead of all the other actual ships in Miraculous!
“For us, when we were analyzing the data, we were just looking and we’re like, is this a typo?” Brennan said of looking at the numbers. “And the fandom was just so enthusiastic about pairing these two together. Like, there’s tons of fan art and fic and you just made enough content to get it up there.” Also, Brennan added: “If any year deserves to have a crack ship on his list, it is 2020.”
“Shipping is Tumblr’s favorite sport,” Brennan explained, and seeing what people ship certainly tells us what people care about. Yes, the ships Tumblr loved were overwhelmingly queer, 70% actually, according to information Tumblr showed us. But they were also overwhelmingly male-dominated, with 55% being m/m ships. And one thing seriously lacking from the top ships, shows, and characters on Tumblr’s fandom metrics: women of color, especially Black women.
Looking through the top 100 ships, I couldn’t find any Black women. That’s especially disappointing given many things, like the fact that Supercorp, which is a non-canon ship between two white women made the top 10 ships, but Alex and Kelly, the actual canon, lesbian relationship featuring a woman of color on Supergirl, didn’t even crack the top 100. That’s extremely not great, and it shows how fandom can be inclusive in some ways but miss the mark entirely in others.
Of course, one ship that caused a lot of excitement on Tumblr was Destiel, which managed to just squeak into the top 10, though one would assume it would be higher given what a year that ship has had. But this “year” actually only covers October 21 of 2019 to October 20 of this year, so even though Destiel was the number #10 ship before it went canon, it got its own special post celebrating what amounted to a national Tumblr holiday. “Supernatural is part of the fabric of Tumblr,” Brennan shared. Reminiscing that “Destiel night” was very special, Brennan told us, “I don’t know how to describe it … it just felt like sparkly.”
There are a lot of important real-world events that the Year in Review also tried to encompass: The Black Lives Matter movement, the Coronavirus, and, well … everything. It’s been a tough year and while the memes and shipping have continued, they’ve felt both more and less important. People wanted to engage more online because it’s all we had, Brennan explained, but also wanted to unplug.
“It’s wild to see how much our relationships to the internet also changed this year,” Brennan explained. “Something that we noticed was people going back to like a nostalgic web, like WebCore Windows ’95 aesthetic. So our ‘tech in 2020 posts,’ the timeline is just web core posts.” And oh boy, does it make me feel old that gen Z is looking back to the ’90s and the early internet as a quaint, more simple time.
You can explore all the trends, ships, memes, and more over on the Fandom Tumblr page. Whether you’re goblincore or a K-pop stan, Brennan and her team have something there for you.
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On a recent ‘County Talk Program’ on KGVO, former commissioner and Missoula businessman Larry Anderson asked the commissioners about a discrepancy he found in the Tax Increment Financing near the Missoula International Airport.
Commissioners promised during the broadcast that they would look into the issue, and on Wednesday, Commissioner Josh Slotnick explained what happened.
Apparently In 2005, the TEDD (Targeted Economic Development District) was updated to exclude commercial properties and only include industrial lands inside the district. Unfortunately, an error at the state in 2008 accidentally included these commercial properties back into the airport industrial district. The State of Montana, through the Department of Revenue, determines which properties are inside a district. For many years the state did not notify Missoula County of their error.
Slotnick explained how the error was being addressed.
“In 2017, it appeared to our Chief Financial Officer Andrew Czorny, when he was looking at the financials for the district that 10 commercial properties had inadvertently been included in the tax increment district by the State Department of Revenue,” said Slotnick. “When Andrew discovered this, we reached out to the Department of Revenue and they said yes, they had accidentally done this.”
Slotnick then explained the steps taken to remedy the mistake.
“Andrew figured out the amount of tax money that those 10 commercial properties paid into the district, how much that was and then redirected that back to the taxing jurisdictions,” he said. “Instead of the difference between what you paid last year and this year all going to the general fund and going spread around everywhere, that difference stays in a special pool of money and then that money is available for projects within the district.”
Slotnick said none of the ten businesses paid any extra tax monies to the county, the funds were simply distributed to other accounts.
“The folks who own those properties who paid into the district, they didn’t pay any more than they would have ordinarily,” he said. “It really has no effect on the money they pay. The effect is where that money goes. It goes back to the taxing jurisdictions, the county, the school district, fire, district, etc.”
Slotnick said ‘Missoula County is proud of how we have used tax increment districts to spur development in the area around the airport, in Bonner and now at the Wye. When we learned of the State’s mistake, we corrected it.’
The Missoula County Commissioners appear once a month on KGVO for ‘County Talk’.