The website of a commercial organization, take https://tonybet.ke/sw or any other website of a large company, for example, is important for optimizing business processes, forming a positive reputation, and increasing the flow of customers. Its main task is to increase the company’s sales. Not just to attract new visitors with a pretty picture, but to convert them into regular clients.
Features of Creating Effective Websites for Business
Business websites are relevant for any company. When creating them, it is worth paying attention to the size of the organization, its main tasks, and the niche.
For a Startup
A start-up business is testing a new product. The processes of such a company are often not streamlined, there is no clearly formed target audience. To create a quality page for a startup, turn to experienced and flexible professionals. They will be able to dive into a new niche, create a non-standard, aesthetically pleasing landing page. A simple but creative business site will be able to immediately attract the attention of visitors, converting them into customers. This is especially true for new companies with small budgets, which need to quickly provide the desired level of profits.
For Small Businesses
To maintain a high level of income, it is important for small businesses to have large customers. To do this, you need to build a recognizable brand and gain the trust of users. A modern corporate website will help to impress visitors, interest them, encourage them to buy.
For Medium and Large Businesses
Unlike small businesses, sites of medium-sized companies have a more complex structure and broad functionality. They have not only sold but also informational functions. The design of such a page should correspond to the corporate identity of the company.
When creating a corporate website, pay attention to navigation. It should be convenient and understandable so that the visitor does not get confused among the numerous pages.
For Large Businesses
Large companies often have several lines of business, working in two or more niches. Therefore, a large business needs not only a corporate website but a set of landing pages for each area of activity.
If you are planning to scale up and enter the international market, create a multilingual page. This way you can promote for foreign queries.
Is It Worth Using Ready-Made Solutions When Creating a Website for Business?
There are many templates on the internet for selling websites for businesses where you only need to replace the text and configure the domain. The advantage of ready-made solutions – low cost and quick startup. But template sites have five downsides.
Templates are not removed after your purchase or download. Therefore, there will be many twin pages on the Internet with the same design as yours.
Having a template site makes it impossible to form your own brand in the eyes of consumers and win their loyalty. This makes it difficult to fend off competitors.
Off-the-shelf websites for businesses rarely conform to new web design trends, nor do they look modern. Custom pages, on the contrary, create considering the trends of a particular niche.
The algorithms of search engines distinguish a unique design from the template. The site, designed from scratch, is easier to promote. It does not have third-party code with links to other people’s pages. Developers inconspicuously embed such code in ready-made solutions to increase the link mass of their site. This slows down the ranking of your company page.
Buying a ready-made page design, check who has the rights to this template: whether it can be changed, translated into another language. Some ready-made solutions can not be adapted according to your wishes, otherwise, the author can sue you.
Tips for Successful Website Creation
Analyze Your Competitors
Before you create a website for sure you looked at competitors’ resources and estimated that out of all this could suit you. But more effective would be a detailed analysis of sites from the same segment as yours.
Try to understand why this particular design is chosen, whether it attracts visitors? Evaluate the design and navigation – what is immediately visible on the site, what catches the eye, and what can be invisible to visitors? Pay attention to the content – what it consists of, is it interesting to the target audience?
If this store, then tests whether it is convenient – whether it is easy to find the products you want, what are the methods of payment, whether you can order immediate delivery? Take a closer look at the technical component of favorite sites, for example, on which CMS they were created. Based on this analysis, it will be easier for you to decide on the design and key tools for your resource.
Choice of CMS – Based on the Functionality of the Site
Decide what kind of resource you need – a blog, forum, e-shop, web application, directory, social network, or something else. The site can be either simple or multifunctional, that is, including several of the above components.
But deciding on a complete set of features is better at once: adding individual components then can be a problem for both you and for visitors. For example, if you need to introduce a separate method of authentication. Having a list of requirements for the site, it is much easier to determine the choice of CMS.
Of the free platforms, the most popular are WordPress and Joomla. Among the commercial CMS, many users prefer “1C-Bitrix.”
Use Familiar Tools
If you’ve tried to create websites before, you probably already have tools that you prefer or at least have an idea of how to work with them. These should be used. You can create a decent website with any, even the simplest tools, the only question is the amount of effort to accomplish the task. For example, the online store can be done on the basis of WordPress, and the forum – on the basis of the generator of static sites.
Do not forget about the additional modules for your site, which will make it more functional. For example, if you have an online store, you can not do without the payment aggregator. Well, if you want to identify your readers in the blog, then you need an authorization module.